Research and Development

Specialization

marketing management, marketing neziskových organizací, customer relationship management, marketingový výzkum, komunikace, přeshraniční projektová činnost, udržitelnost

Research projects

• [2024-2026] SGS-2024-031 - Current challenges and trends in the tourism and services sector (co-investigator)
• [2021-2023] SGS-2021-017 - Innovative and sustainable approaches and methods in business, projects and processes (co-investigator)
• [2019-2020] TL02000055 - Effective marketing as a tool to ensure the competitiveness and sustainable development of non-profit organizations providing social services
• [2019] SVK1-2019-021 - XB-NOC International academic conference “Opportunities and threats for present business economics in a cross-border comparison 2019” (co-investigator)
• [2017] SVK1-2017-012 - International academic conference “Opportunities and threats for current business economics in cross-border comparison 2017”
• [2014-2014] SVK1-2014-002 - International academic conference “Opportunities and threats for current business economics in a cross-border comparison 2014”
• [2014-2015] 378 - Trading-up the Bohemian-Bavarian grant territory Goal 3 – empiricism and measures
• [2014-2014] 100173881 - Cross-border comparative research of the motor skills of children of younger school years – pilot study
• [2013-2015] CZ.1.07/1.3.47/02.0005 - Innovation and modernization in the compulsory and optional school physical education
• [2012-2014] č. 305 - Motivation of the tourism industry in the Czech-Bavarian border region

Development projects

• [2017-2017] VS-17-020 - Support of the pedagogic work of academic staff via creation of university textbooks (co-investigator)
• [2017-2019] 192 - The goal of the EÚS cross-border cooperation CZ-BAV: Growth of student competencies – improvement of chances on the job market in the Czech-Bavarian border areas.