Effective marketing as a tool to ensure the competitiveness and sustainable development of non-profit organizations providing social services

Principal Investigator:	doc. Ing. Dita HOMMEROVÁ, Ph.D., MBA
Project Number:	TL02000055
Grant awarded by:	TA ČR
Term:	2019-2020

CO-INVESTIGATORS:

• Ing. Pavlína HEJDUKOVÁ, Ph.D.
• doc. Ing. Michaela KRECHOVSKÁ, Ph.D.
• Ing. Jan TLUČHOŘ, Ph.D.

PROJECT ANNOTATION:

The aim of the project is to create a functional marketing tool to ensure the competitiveness and sustainability of non-governmental non-profit organizations, taking into consideration the latest development trends in the non-profit sector. The intention is to combine the efforts of various scientific fields and to provide non-profit organizations (NGO) with a stable tool to achieve a competitive advantage. The anticipated effect of the project is a sustainable and competitive non-governmental non-profit organization with diversified sources of income and with lower dependency on public funding from 2020 onwards. After 2020, when the project has concluded, non-governmental non-profit organizations will be able to successfully apply the acquired methodology.