Research and Development

Specialization

marketingová komunikace, nonprofit management a marketing, marketing škol, marketing sportu, marketing na internetu, andragogika a metodika dalšího vzdělávání, e-learning

Research projects

• [2024-2025] 22410207 - Innovation of the education process towards implementing AI tools
• [2023-2025] SGS-2023-003 - Research on selected topics from the field of marketing and management in the context of the development of a digital society in post Covid-19 period
• [2020-2022] SGS-2020-015 - Research in selected areas of management and marketing of organizations in the context of demographic and technological changes (co-investigator)
• [2019-2020] 21830123 - Visegrad Grant - Social media and trust building (co-investigator)
• [2017-2019] SGS-2017-013 - Applications of new approaches to marketing and management
• [2015-2016] SGS-2015-023 - Use of modern technologies in promotion (co-investigator)
• [2014-2016] Visegrad Fund 31410020 - Innovative entrepreneurship education - necessary precondition for future prosperity of V4 region (co-investigator)
• [2013-2014] SGS-2013-063 - Opportunities and potential of use of modern technologies in retail (co-investigator)

Development projects

• [2022-2022] PRVA-22-025 - Creation and innovation of study aids for selected subjects of follow-up study FEK (co-investigator)
• [2017-2017] VS-17-022 - Innovation and preparation of a new doctoral study program for the credit system of study (co-investigator)
• [2015-2015] VS-15-027 - Innovation of selected FEK subjects with regard to the internationalization of study (co-investigator)