Transformation of business economics and management through digitalization and sustainability

Principal Investigator:	Ing. Eva JELÍNKOVÁ, Ph.D.
Project Number:	SGS-2024-007
Grant awarded by:	ZČU
Term:	2024-2026

CO-INVESTIGATORS:

• Ing. Veronika ZEMANOVÁ
• doc. Ing. Petra TAUŠL PROCHÁZKOVÁ, Ph.D.
• Mgr. et Mgr. Petra ŠPAČKOVÁ
• Ing. Kateřina RAŠKOVÁ
• Ing. et Ing. Jiří PEŠÍK
• Ing. Marta NOSKOVÁ, Ph.D.
• doc. Ing. Martin JANUŠKA, Ph.D.

PROJECT ANNOTATION:

The project focuses on researching the integration of digital technologies and sustainable and circular principles into various areas of business economics and management, and its impact on transforming current business structures into future forms. This integration becomes an integral part of the strategies of business entities across the entire business spectrum and is reflected in corporate visions, strategic goals, daily operational activities, and innovative initiatives.