The research team “Management and Marketing” focuses on applied research in the research field Economics and Business (50 200 FORD). The research activities are concentrated mainly in the area of management and marketing. Specifically address the following areas:

• Human resource management in the context of digital transformation and demographic changes (doc. PaedDr. Dana Egerová, Ph.D., Ing. Jiří Kutlák, Ph.D.),
  
• Gender diversity and company performance (doc. PaedDr. Dana Egerová, Ph.D., Ing. Lucie Rotenbornová),
  
• Identification of social sustainability factors in the workplace from the perspective of employees and management of organisations (doc. PaedDr. Dana Egerová, Ph.D., Ing. David Michelini),
  
• Customer behaviour in the context of generational marketing (doc. PaedDr. Ludvík Eger, CSc., Ing. Michal Mičík, Ph. D).,
  
• Communication of organization with target groups using ICT and new media (doc. PaedDr. Ludvík Eger, CSc., Ing. Michal Mičík, Ph. D).
  
• Application of AI in the field of marketing (doc. PaedDr. Ludvík Eger, CSc., Ing. Radek Turčáni).
  

Team members are ready to cooperate on research projects of above-mentioned areas.